YAMAHA WAVERUNNERS

Yamaha's WaveRunners are built for a lifetime and designed for the moment. With innovative technology, industry-first features, and race-proven performance we design products that create unforgettable memories.

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Client: GK Design International, Inc. for Yamaha Motor Corporation, USA

Additional Credits: Design Director: Julio Flores, Designer: Brad Baker, Lifestyle Photography: Courtesy of Yamaha Motor Corporation, USA, Studio Photography: Dan Shultz

Three things put the FZR ahead of all other performance personal watercraft – a powerful Super Vortex High Output engine, an ultra-lightweight NanoXcel hull and the best power-to-weight ratio in its class. Upgraded performance styling included a carbon fiber visor, classic race inspired graphics, and high quality stitched seat for maximum style/performance balance.

Yamaha produces marine engines renowned throughout the world for their power, reliability and fuel efficiency. The performance models of the WaveRunner family; FZR, FZS, FX SVHO, VXR, and VXS, are the most bold and daring in the personal watercraft industry. Their aggressive/performance color and graphic balance was a necessity to their mass production success. Through our joint research, we discovered that consumers wanted their PWC’s to appear “fast” even when sitting still on a trailer or docked. The deck color combinations, graphics, typography, textures, materials, and components found on these models reflected the Yamaha DNA while keeping them dynamic in nature.

More power. More luxury. More performance. Powerful yet luxurious, the revolutionary cruiser models offered from Yamaha have always lead the industry in satisfaction. With more power and torque than any other personal watercraft on the market, it was imperative the FX Cruiser and VX Cruiser models were visually diamond sharp. Passenger-friendly amenities include Yamaha’s exclusive ergonomic cruiser seat and an extended rear platform with extra stern storage. These luxury models delivered an incomparable ownership experience.

The race to holeshot domination, raw torque and big power on the water belongs to the FZS. Yamaha’s new 1.8L supercharged, Super Vortex High Output Yamaha Marine engine delivers more power and torque than any other personal watercraft in history and it called for engaging performance graphics. The ultra-lightweight hull and deck, engineered with nanotechnology for strength, made this WaveRunner up to 70 pounds lighter than traditional hulls and perfect for edge-to-edge handling in tight turns. Color matching HydroTurf mats and dual analog meters reflect its championship racing heritage.

Yamaha had achieved an extreme level of success with their supercharged performance that transformed an entire PWC industry. The radical new Super Vortex High Output engine on the reimagined FX body shape really flexed Yamaha’s muscles again throughout the watersports world. The new FX was packed with additional features such as expansive storage, Command Link instrumentation, Cruise Assist/No Wake Mode, upgraded OEM trim details, and fashionable deck colors with complementary graphics. The FX SVHO delivers a powerful, one-of-a-kind performance and unmatched sophistication that will change the way you experience the water.