voca eyewear
We believe every person is unique, with their own style and performance needs. Incorporating state-of-the-art patented innovations with modern design, VOCA helps define your individual style and overcome environmental obstacles. Created for active life-enthusiasts seeking new challenges to conquer, VOCA enhances your experience and protects your vision with the finest quality eyewear available. VOCA's sport and lifestyle products feature technological advantages, outstanding style, and exceptional value. See the day.
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Client: The McGee Group
Additional Credits: Creative Director/Designer: Brad Baker, Photographer: Dan Schultz, Additional Photography Creative: Josh Murtha, Katherine Corbett, Stylist/Wardrobe: Jabe Mabrey
To start the long weekend, we headed out to Boat Rock on the outskirts of Atlanta [33.72º, -84.562º] to do some bouldering. The weather was perfect. The path was nearly abandoned. We started out with low-light condition lenses that enhanced the eyes’ contrast for better performance then moved on to the heavy UV filtering lenses as the sun turned up the heat. As we shot the beautiful lenses, we couldn’t help but be hypnotized by the abstract tapestries that appeared in the reflections.
We packed up the Jeep with bikes, paddle boards, extra duds, and plenty of frames with various interchangeable lenses. As an active lifestyle brand, it was important to shoot VOCA in the very elements [36.5484º, 82.5618º] that inspired the products’ design and functionality. Not only were the frames stylish and easy to wear in a casual setting, like early happy hour pints, but they performed amazingly well in diverse settings.
Kymera’s frame platform and innovative technologies are designed to combat anything that mother nature can throw at you. As the full-featured flagship of the VOCA lineup, the multi-sport, multipurpose, Kymera is designed to provide superior sun, wind and debris protection with eye portal geometry optimized for unrestricted visibility in all directions. Kymera features VOCA’s patented AutoLoc lens interchange and DualFlo ventilation systems for fast, intuitive and secure VPC TruTint lens changes. The ArcFlex frame is engineered to flex and bend at strategic points for the most comfortable fit you have ever experienced in a sport sunglass. Kymera—the perfect cross between state-of-the-art sport functionality and modern style.
Sometimes you got to get your daily jog in whenever [33.7913º, 84.3987º] you can. That means you have to be prepared to protect your sight in chilly mornings or the blistering heat of mid-day sun. Luckily VOCA Eyewear has you covered with interchangeable lenses regardless of the season, conditions, or location.
VOCA Eyewear took over the October 2016 issue of INVISION magazine for the official launch of the brand. Our image of the Twister, Pro-Kit version featuring the beautiful HC Rose Blue Ion lenses, graced the cover while a double page write up introduced the entire collection. To put the finishing touches on the INVISION take over, we published two spreads to drive the brand culture home and to give retailers a call-to-action to visit our website for more expansive information.
For the VOCA Eyewear point-of-purchase merchandisers we developed a variety of displays depending upon retail use. For the accounts with large inventory, we developed a 60-piece cabinet unit with overflow storage. Smaller table top displays were created for more niche retailers who didn’t particularly have a large inventory of frames but still wanted the brand impact.