sean gemmel photogRaphy + cinematography
The brand identity for Atlanta based photographer and cinematographer Sean Gemmel reflects his reputation for capturing exciting imagery. Anchoring the identity is the monogram that intertwines the mirrored forms of the S and G to symbolize the formidable dichotomy of his work with mediums both digital and analog. With the additional shutter-inspired crown, the monogram expands into a signature by least resembling a logo and more of a wax seal.
Inspired by exploded view diagrams of vintage analog cameras and the anatomy of reflecting light from lenses, I developed a pattern to accent the minimal typographic approach Sean loved. Applying the pattern in small doses displays SG’s more playful side of his focused career.
SG has a long history with analog equipment and film and I wanted that history to drive the cold, serious, monotone-ish color palette associated with typical materials found in a darkroom. Stripping the color from the SG identity is a brash move but the lack of a typical color palette emphasizes the utilitarian nature of the visual language selected to brand Sean and his work.