LOGOS

Creating a memorable mark that’s easily recognizable, represents the intrinsic value of a brand, & translates beautifully in scale from the side of a building to a phone app is always a challenge. Logos are the signature of a brand. They express the DNA of a brand in the most simplest way possible.

To the untrained eye, logos are seen as a “easy task” to generate when in actuality logos and identities are some of the more difficult items to create. The research, development, & production that feeds the creation of a unique mark is crucial & must be completed with the utmost objectivity.

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"It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. It derives its meaning and usefulness from the quality of that which it symbolizes." –Paul Rand