life is good kids eyewear

For the 2022 back to school season, we wanted to breath new life into a valuable client, Life is Good, with a unique striking campaign. We’ve had a children’s campaign in the works for a few years & finally we had the proper team to execute exactly that. We brought in our talent & encouraged them to recreate some classic Life is Good essential graphic visuals in the real world using only their imagination. That’s right! With a little guidance, the children created their own interpretations of what their world would look like if their imaginations could come to life. In post-production we added the proprietary Life is Good illustrations from deconstructing graphics found in their apparel line.

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Client: The McGee Group for Life is Good

Additional Credits: Creative Director: Stacy Rus, Producer: Pixhouse, Photographer: Genya O’neall, Concept/Art Director/Designer: Brad Baker, Additional Photography Creative: Kristina Ferguson, Michael Marrone, Stylist: Hannah Johnson, Hair/Makeup: Jenna E. Atkins

With just a handful of props, a white backdrop, a cool wardrobe, & colorful eyewear we were able to manifest the children’s imaginations in a variety of environments. Some of our favorites included a campfire bookworm, the little surfer girl, and junior space explorers. Unfortunately the little drummer boy & princess palace scenes were cut due to time constraints.

By June we were advertising our back to school campaign & turning heads with our point-of-purchase merchandisers. The “little things” campaign gained a lot of attention as well from existing customers citing the unique visuals that kept a focus on the children’s product while exploring Life is Good’s distinctive visuals in a new light.