Latitude 32º clothing
A dear friend of mine from graduate school tapped me for a logo collaboration. She had a client who wanted a memorable, timeless illustrated sea turtle as part of their logo & she knew I could execute exactly what they were looking Ir. While she worked on typographical arrangements, I sketched hundreds of loggerhead silhouettes. Within a couple of weeks we had developed a distinctive logo for Tybee Island's Latitude 32° Clothing company.
Since launching at Pirate Fest 2007, Latitude 32° has continued to thrive in the tiny beach community. Our little sea turtle has even earned a nickname: Lattie.
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Client: Latitude 32º Clothing
Additional Credits: Creative Director/Art Director/Designer: Karen Clark-Sergent, Illustrator/Designer: Brad Baker, Additional Photography: Latitude 32º Clothing, Sean Gemmel Photography, Amanda Bumgarner, TybeeIsland.com, various social media users.
Tybee Island, Georgia is located at exactly 32 degrees north latitude. Hence the brand name. At the flagship storefront you will find hats, visors, polo shirts, hoodies, sweatshirts, short & long sleeve t-shirts for both adults and children as well as a variety of baby & toddler items. High quality branded accessories include tumblers, bamboo bags, laser-engraved wine stoppers, key chains, magnets, stickers, bookmarks, marble coasters & every beachgoers favorite, colorful koozies. As a testament to the popularity of the brand, Latitude 32º Clothing went on to be voted the “Best Local Store” back-to-back in 2012 & 2013.
Seeing a tremendous amount of love for Latitude 32º Clothing on social media over the years has been a reward in itself. It’s always nice to hear how many fans are out there including friends & family that had no idea I co-created & designed the iconic Lattie. Cheers to many more smiles in the Georgia sun.