BADGLEY MISCHKA EYEWEAR

Badgley Mischka defines timeless glamour that creates confidence and passion. Without a doubt, their line of high fashion eyewear is no exception. Our team created many campaigns that captured the brilliance of Badgley Mischka’s eyewear.

Each campaign centered around seasonal fashion lines and complimentary eyewear. We created environments that would accent each season’s collection while allowing the models and eyewear to stand out. The dichotomy of the high fashion wardrobe and stylish eyewear creates an inseparable world that elevates the Badgley Mischka brand to contemporary art. Let’s face it, who wouldn’t want to look like a work of art?

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Client: The McGee Group for Badgley Mischka

Additional Credits: Creative Director: Rob Caldwell, Photographer: Todd Norwood, Photographer: An Le, Videographer: Matthew Gilbertson, Photography Direction/Art Director/Designer: Brad Baker, Additional Photography Creative: Ashely Rock, Josh Murtha, Katherine Corbett

Vintage styles and embellishments make Badgley Mischka’s clothing matchless and in high demand. Our eyewear campaigns embodied the elegance of Hollywood nights mixed with uptown New York City galas. Creating memorable impressions with a stunning wardrobe and impeccable talent is at the core of Badgley Mischka’s DNA.

Our biannual men & women’s eyewear campaigns were launched via Badgley Mischka’s Instagram with accompanying OOH advertisements, print/digital ads, point-of-purhcase merchandisers, and video spots. Opticians that carried Badgley Mischka eyewear were supplied videos to display in their retail environments or waiting room areas.

Badgley Mischka advertisements were streamlined to minimalistic to place emphasis upon the photography used. Ensuring our advertising materials stood out, we focused on the most stunning wardrobe & eyewear combinations and most emotive poses. It was important to let the wardrobe compliment the eyewear and vice versa.

Lookbooks are essential seasonal assets for presenting the latest product.. High-end, emotive model photography elevates each piece of eyewear to a luxury accessory while at the same time giving the customer a sense of how the style may look on their face. Complementing each model shot is the secondary color variant of each eyewear style. Embossed silver foil logos accentuate the grey cover stock for a clean, timeless appearance.